Tag Archive | "target audience"

Google AdWords vs. Free Search Engine Rankings

Wednesday, August 25, 2010

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I usually get my clients involved in doing some keyword research of their own, with some pointers & advice from me if it’s a new topic for them. They’re the experts in their businesses, and may have more ideas for keyword phrases to get started with their keyword research than someone who knows little of [...]

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Setting up Google Analytics

Saturday, August 21, 2010

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Google Analytics is a very versatile and useful tool to enable tracking of a host of things on your website: traffic volumes, the country of origin, whether they came to your site through search engines or direct links, what search terms visitors used (if they came from search engines) – and a whole lot more. [...]

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Keywords #1 – why keyword research?

Sunday, May 16, 2010

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When you have your own website, there is often the temptation to add all sorts of fancy “bells & whistles” to it, to tell the world all about you or your business. It’s exciting!! But there is something else to think about : do your potential customers want all those bells & whistles? Do they [...]

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Building communities with your website Part 2

Monday, April 26, 2010

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As you know, today’s web is about creating “community” around your product or service. Following on from the previous post about building communities, here are some useful pointers on what makes a community thrive. The five “C’s” : Visitors come to your website for

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Building communities with your website

Saturday, April 24, 2010

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The way we use the internet is changing almost day by day. Just a few years back, social sites like Facebook, YouTube and others were just dreams in a few peoples minds … and today they feature in a very large percentage of peoples lives! I would guess, among my friends & family, probably 70% [...]

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What is the point of SEO?

Sunday, February 21, 2010

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Many of you are probably aware that search engines represent the single most important source of (free) new website visitors. With the huge increase in internet literacy, almost everyone who has access to a computer will “google something” that they want to know, or need an answer to. The main purpose of SEO (search engine [...]

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8 SEO Tips for bloggers

Saturday, January 9, 2010

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SEO (Search Engine Optimization) is an important means of improving your blog’s ability to be found by search engines, for keywords or phrases that are relevant to your niche or market. Here is a summary of 8 excellent tips to improving the SEO of your blog: Content

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