Tag Archive | "optimise website to get free traffic"

Getting your website found locally

Tuesday, April 12, 2011

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Hello again, In the last in my series of posts of essential tools, I’m going to talk about an OFFsite tool that can still really help your website in local searches. The tool is Google Places (http://places.google.com/business), a free-to-register Google tool. By registering your place (or places) of business, and completing the profile in full, [...]

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Helping the search engines find YOU!

Wednesday, April 6, 2011

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Here is the next in my series of “useful tools for your WordPress site” – and in fact this particular concept can (and should!) be used on any website! The tool is… SITEMAPS! The WordPress plugin that I use is “Google XML Sitemaps” – and after you install it and build your first site map [...]

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Measuring success : Google Analytics

Sunday, April 3, 2011

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I’m going to do a series of posts about essential tools I recommend you have on your WordPress blog. —————————————– The first tool is Google Analytics, which is excellent for insights into traffic to your website, and where it comes from; this allows you to measure the effectiveness of your online marketing. If you already [...]

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5 Common SEO Mistakes

Thursday, August 19, 2010

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Since SEO presents the biggest opportunity to generate high quality leads (and lots of ‘em!) it’s important to get things right – so have a read of some common mistakes , and how to avoid them. 1. Using Keywords More Important to You Than Your Customers It’s pretty common for websites to over

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Spicing up your blog posts

Saturday, August 14, 2010

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With SO many websites available to us now, and attention spans shortening with each passing year, it’s important to make your blog visually eye-catching, as well as attention-grabbing with your written content. I do this in my blog posts by using stock photos and my own videos, sometimes together. Today’s video will show you how [...]

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Permalinks, SEO and your visitors

Saturday, August 7, 2010

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Don’t you wish ALL web pages had URLs (or links) that just made sense? So if you’re reading a recipe for pumpkin soup,  the link will be www.myrecipes.com/best-pumpkin-soup-recipe … and NOT www.myrecipes.com/?p=834 ! WordPress has a simple solution to this problem – and I strongly recommend… in fact, I INSIST … that you watch this [...]

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One way to check your website rankings

Wednesday, August 4, 2010

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Today I’m going to show you one way of monitoring your website’s rankings. As with many stats, they aren’t totally accurate, but are useful as an indication of the general health of your website.

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The importance of your “About” page

Monday, June 21, 2010

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I’ve recently been chatting to a few new website clients about their pages, and two of them have asked me, “why have a Home page AND an About page” – so we talked about the importance of getting your primary message across on your home page. When someone visits your website, chances are they want [...]

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SEO Tip : Move your website to WordPress!

Monday, March 29, 2010

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It’s 2010, and the website platform of choice (from experts in the Internet Marketing industry to your local restaurant review website) is WordPress. Here are the top 5 reasons people are moving to WordPress:

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What is the point of SEO?

Sunday, February 21, 2010

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Many of you are probably aware that search engines represent the single most important source of (free) new website visitors. With the huge increase in internet literacy, almost everyone who has access to a computer will “google something” that they want to know, or need an answer to. The main purpose of SEO (search engine [...]

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