Learn the basics of PPC advertising

ppc basics from wordtracker

Hi everyone, Wordtracker, one of the leading keyword research resources, is offering a free resource to help people get to grips with PPC (Pay Per Click) advertising such as Google Adwords. It's a 44-page guide to PPC, keyword research, and what to look out for when planning paid advertising - a … [Read more...]

Google AdWords vs. Free Search Engine Rankings

searching for traffic

I usually get my clients involved in doing some keyword research of their own, with some pointers & advice from me if it's a new topic for them. They're the experts in their businesses, and may have more ideas for keyword phrases to get started with their keyword research than someone who knows … [Read more...]

5 Common SEO Mistakes

keyword-phrases

Since SEO presents the biggest opportunity to generate high quality leads (and lots of 'em!) it's important to get things right - so have a read of some common mistakes , and how to avoid them. 1. Using Keywords More Important to You Than Your Customers It’s pretty common for websites to … [Read more...]

Keywords #1 – why keyword research?

make money with keyword research

When you have your own website, there is often the temptation to add all sorts of fancy "bells & whistles" to it, to tell the world all about you or your business. It's exciting!! But there is something else to think about : do your potential customers want all those bells & whistles? Do … [Read more...]

8 SEO Tips for bloggers

SEO (Search Engine Optimization) is an important means of improving your blog’s ability to be found by search engines, for keywords or phrases that are relevant to your niche or market. Here is a summary of 8 excellent tips to improving the SEO of your blog: Content … [Read more...]