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The importance of your “About” page

21. June 2010

I’ve recently been chatting to a few new website clients about their pages, and two of them have asked me, “why have a Home page AND an About page” – so we talked about the importance of getting your primary message across on your home page. When someone visits your website, chances are they want [...]

Videos Part 2 – The Video Salesletter

31. May 2010

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Following on from my recent post teaching you how to embed YouTube videos on your WordPress site, it’s interesting to get a perspective on the use of videos in peoples online sales letters. Many readers will have seen the recent trend towards using videos to teach, share information, sell products – it’s the current favourite [...]

Building communities with your website Part 2

26. April 2010

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As you know, today’s web is about creating “community” around your product or service. Following on from the previous post about building communities, here are some useful pointers on what makes a community thrive. The five “C’s” : Visitors come to your website for

Building communities with your website

24. April 2010

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The way we use the internet is changing almost day by day. Just a few years back, social sites like Facebook, YouTube and others were just dreams in a few peoples minds … and today they feature in a very large percentage of peoples lives! I would guess, among my friends & family, probably 70% [...]

Useful free tool for PDFs

13. March 2010

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In this digital age, I find I’m getting inundated with great information in PDF documents … but if I want to work through them & make notes for myself, I usually have to print the document out to be able to add my scribbles to it. This goes against the grain for 2 reasons: we’re [...]

Glossary of web words

8. March 2010

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I’ve been adding to the The Simple Blog Company’s Web Glossary and wanted to publicise this useful resource in a blog post too. This page is a “work in progress”, so some terms are not yet there. It would be good to have input from mu students too, asking for words that will help the [...]

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