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A simple guide to The Cloud
A couple of clients … and my mum … have asked me what is “cloud computing”, or “the cloud” – and when the penny drops after a simple explanation, you realise how complex & scary simple concepts can sound! So, what IS “cloud computing” ? Basically “the cloud” is just the
Continue reading...Your online image & reputation
30. April 2011
Phew, last post of the 30-day Ultimate Blogging Challenge! I didn’t make all 30 days, but I do hope you all learned a lot from the posts during April! Anyway, on to today’s topic: I’ve been commenting on blogs for a few years now, and I remember seeing that a few of the commentators had [...]
Continue reading...Hot Gossip
20. April 2011
Do you wonder what people are saying about on the world wide web? In earlier posts on this blog I’ve mentioned the importance of managing your brand and your reputation, but it’s not always easy to check … if you even remember to try! Google Alerts is a really useful (free) Google service that allows [...]
Continue reading...Taking your branding a step further
17. April 2011
One thing that’s important when you’re in business is consistency of branding – make sure the style your website matches that of your business cards for example … and make sure your also have your website URL branded to make more of an impact! The”favicon” – pronounced “fave icon” – is the little icon to [...]
Continue reading...Measuring success : Google Analytics
3. April 2011
I’m going to do a series of posts about essential tools I recommend you have on your WordPress blog. —————————————– The first tool is Google Analytics, which is excellent for insights into traffic to your website, and where it comes from; this allows you to measure the effectiveness of your online marketing. If you already [...]
Continue reading...UK website owners: are you breaking the rules?
4. February 2011
Here in the UK, the law is set to change on March 1st 2011 … and it affects businesses with websites! The ASA (Advertising Standards Authority) is having its remit extended, to include marketing on websites, in less than a month. This means that anyone promoting products or services with false promises, unrealistic claims and [...]
Continue reading...A useful tool for links in sidebar widgets
19. January 2011
Do you shudder at the thought of trying to add HTML to the sidebar to show useful links? You’re not alone! And now I can demo an excellent free tool that I recently heard about, that will make this task a whole lot easier… watch this video:
Continue reading...Graphics creation … made easy!
10. November 2010
Just a quick post to say “hello” to all my regular readers, and to show you a cool free tool I read about today… something that will simplify Sales Page personalisation and allow you to make things look just that bit smarter! In just 45 seconds I created this PERSONALISED Guarantee box as a Jpeg [...]
Continue reading...How To Create Surveys in Google Docs
22. October 2010
I’ve been a Google user for many years now, but only for a few of their core services such as Gmail and Analytics. In the last couple of years I’ve been subscribing to a new service every few months, to get to know how they work – and there are some pretty handy productivity tools out there!
Continue reading...Review: “Lock Your Blog”
29. September 2010
I’m a fan & long-time read of Alex Sysoef’s WordPress blog & newsletter, and I signed up to his new video series today, “Lock Your Blog“. If you have ever been the victim of a hacking attack, you know how disruptive, and potentially expensive, it can be. Alex’s new product shows in fine detail how [...]
Continue reading...Tracey’s Top Tip – my video-making tool
31. August 2010
Hello again, Having reached the end of August, and the end of the 30-day Blogging Challenge with Faith Barnard, I have realised how powerful short videos are in getting a message across succinctly and simply. A lot of people are visual learners it seems, and it’s great to be able to follow a short video [...]
Continue reading...Learn the basics of PPC advertising
28. August 2010
Hi everyone, Wordtracker, one of the leading keyword research resources, is offering a free resource to help people get to grips with PPC (Pay Per Click) advertising such as Google Adwords. It’s a 44-page guide to PPC, keyword research, and what to look out for when planning paid advertising – a great resource to get [...]
Continue reading...Setting up Google Analytics
21. August 2010
Google Analytics is a very versatile and useful tool to enable tracking of a host of things on your website: traffic volumes, the country of origin, whether they came to your site through search engines or direct links, what search terms visitors used (if they came from search engines) – and a whole lot more. [...]
Continue reading...Your own electronic signature
18. August 2010
Sometimes it’s handy to have an electronic version of your signature – whether it’s to sign off posts you’ve done, sign your autoresponder emails, or any other sort of personalisation. I’ve found a very handy little site where you can get your own basic signature for free – either computer generated (with a fair bit [...]
Continue reading...Review: useful plugin for pinging
14. June 2010
For those of you who have been doing stuff on the internet for a little while, you will most likely know that one good way of getting your website noticed is to have good Page Rank (with the likes of Google or Alexa). SEO – Search Engine Optimization – on your pages and blog posts [...]
Continue reading...Highlighting goes high-tech
7. June 2010
Wouldn’t it be SO handy if there was a way of highlighting the content of a website then sending it to a colleague, your team or a friend? It would be like highlighting the good parts of a book so that they could get right to the good stuff. Well there is such a tool [...]
Continue reading...SEO ebook : free resource
10. May 2010
Those of you who have read my SEO mini-course/report will know of the importance of keyword research : it truly is the bedrock of all your online efforts, because if you don’t know how to “speak” to your potential customers, how will they find your website?? The next step for keyword research is to use [...]
Continue reading...Glossary of web words
8. March 2010
I’ve been adding to the The Simple Blog Company’s Web Glossary and wanted to publicise this useful resource in a blog post too. This page is a “work in progress”, so some terms are not yet there. It would be good to have input from mu students too, asking for words that will help the [...]
Continue reading...Resources for images
3. March 2010
On modern websites, visual appeal is rated very highly – the choice of colours, fonts, layouts… and images! A good picture to illustrate a post or a page can lift it from the mundane to the outstanding, particularly if the image quality is good. In the maze of photo resources available online, where can you [...]
Continue reading...Resources I use in my business :
Elsie (13)
Wendy Ager (11)
Keith Goeringer (7)
Nicky Kriel (7)
Glen (6)
Krissy Brady, Writer (6)
Mari-Lyn (6)
Stacia Hopkins (6)
Heather Bestel (5)
Angie (4)
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23. December 2011
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