Today’s post is an article by Ana Hoffman of Traffic Generation Cafe. Thanks for these useful tips Ana!
A day doesn’t go by that I don’t receive an email that tells me how I can finally afford to buy a bunch of high-quality high-PR links for peanuts.
Or the ones that tell me that, if I only use their SEO services, my site will be guaranteed to make it to the first page of Google for practically any keyword.
Nonsense.
Those kinds of claims warrant this email.
Google search engine ranking myth #1:
If an SEO expert approaches you saying that he can guarantee you will get the top search engine ranking for your chosen keyword, laugh in his face (or at least your computer screen).
I doubt it that any SEO expert owns search engines, has control over them, thus he can’t guarantee any result.
He can however assure you that he will use all his expertise to try to increase your traffic generation through top Google search engine ranking.
Google search engine ranking myth #2:
Pay $100 and some SEO expert will get you 100 links to PR 5-8 pages.
Impossible! It costs an arm and a leg to get links to high-ranking pages, $100/month and up.
Actually, there are only five ways I know of to get links to high-PR pages:
1. Talk them into putting a link on their site for free (!).
2. Get them to enroll in your affiliate program.
3. Provide them with unique content that they WANT to put on their sites.
4. Put them on low PR pages and wait for the PR to rise.
5. Have such a fantastic site that people voluntarily put links up and tell others about you.So hope this info will keep you away from the temptation of hiring all the wrong people to “take you to the top”.
Learning to do it yourself is your best bet – that way even if you hire someone eventually, you’ll know whether they are doing a good job for you.
Warmly,
Ana
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Wishing you success…
It can take a long time to learn SEO and most business owners need to concentrate on their businesses. Having some background knowledge can be useful but most of the time it hampers our efforts as we need to re-educate clients about what they think they know about SEO.
You are 100% correct about any SEO company that promises a position 1 ranking. It is however common practice for companies to offer page 1 rankings in return for a performance bonus.
Thanks for your comment Hitesh – one thing, I think people should definitely know what SEO is about (even if they don’t know the minutiae) so that they can assess whether a company is being honest with them or not!
Yes agreed, some background knowledge is a good idea, as it would be when hiring a builder, plumber, lawyer or anyone really. I think the main problem here is sorting the genuine SEO providers from the unscrupulous snake oil sellers
).
I think in addition to your points I would also suggest remembering (as with anything), you get what you pay for, always ask for references (and call them), it is usually better to work with a company based in your own country, ask the provider what reporting and how often it is provided and read the contract VERY carefully.
Great information, we all have so much to learn about SEO, the one true thing is as you say; learn to do it yourself!