6 On-page Optimisation Tips

Here’s a useful summary of some top on-page SEO tips, that I jotted down after listening to an online interview today. Some have been touched on in my “7 Top SEO Tips Report“.

Create Title Tags for EACH PAGE on your website

• Up to a maximum 60 characters in length.
• they must be different for each page – Google don’t like the same title tags on every page of a site
• make them keyword rich, business specific, relevant to what you are selling, and optimised for the specific product/service on that page

Write a Meta Description for each page

• This allows YOU tell Google what text to display when your website page(s) shows up in the search results – rather than some random text from the page.

Put “Alt Tags” on all images :

• Google can’t analyse images, but you can tag the images with keywords & mini descriptions – again, use your keyword research to ensure relevance to the content of that page.

Write Relevant Content

• Ensure the content of each page is relevant to the product/service you’re promoting on that page
• Make sure you use keywords
• For a product, don’t just have an image and a price – try & write a minimum of  10-15 lines, using keywords – it will be of great benefit.

Have a blog

• … or create your whole website in WordPress – the code is SEO-optimised
  (don’t know how to create a blog? Contact me to do that for you!)
• blog posts are an excellent source of fresh content for the content-hungry search engines.

How important is it for a new site to supply a XML sitemap for search engines?

• Sitemaps are one of the best ways to let engines know about your new pages and images.
• A new site has no inbound links, so there is no way for a search engine to find the site. A Sitemap not only provides a point of departure for the crawling of a new site, by putting one together a site owner can include the most important pages, which is particularly useful if the site is large.
• The Sitemap can alert the search engines to pages that link much deeper into the site.
• Sitemaps jump-start the indexing process.