“Slugs” or “permalinks” allow you to insert a topic or keyword phrase into your URL (or web address) that is used to access a page or a blog post (blog entry). This helps the search engines to find more relevant results when users search for something.
For example: the URL or website address for this particular post is http://thesimplewebinarcompany.com/TSBC/slugs-and-permalinks (it’s in the top line of your web browser) which, as you can see, has been made up from the words I used as this blog post’s title.
But if I had a particularly long or meaningless title (as sometimes happens!) it will serve me better to change the “slug” or “permalink” to something more readable and more relevant to search engines.
* Bad example: http://thesimplewebinarcompany.com/TSBC/what-not-to-do-in-seo
* Better example: http://thesimplewebinarcompany.com/TSBC/wordpress-seo-techniques – as this gives the search engines more useful information to work with.
By default the title you use for a blog post or page name becomes your “slug” or “permalink” name, but you can alter that very simply.
* In older versions of WordPress, you can edit the post slug in the right hand column of the post writing/editing page.
* In versions 2.5 and above, there is a link to edit the Permalink, near the top of the editing page between the page or post header, and the main body of text.
* In version 2.8 and above you can also use the “Quick Edit” option from the main Posts menu to edit the slug
Changing these descriptions to better keyword-rich titles helps improving the SEO of your website.
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